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In recent years, there has been a lot of discussion around what the best forms of marketing are in the digital age. While there is a lot of debate around the methods themselves, one thing has always been clear: The best way to measure effectiveness is to measure engagement. That’s the true metric of success across the many methods of marketing. The more people engage with your marketing, the..

As e-commerce becomes increasingly competitive, it’s crucial to find unique ways to stand out. Unfortunately, although social media marketing has taken the world by storm, it doesn’t quite have the impact that it should when it comes to capturing customer attention.

As the eCommerce space continues to see growth and new businesses enter, differentiating yourself from the competition is an absolute must. However, while digital marketing has often been touted as one of the best ways to stay ahead, the truth is, it isn’t the only way. As customers are inundated with more and more social media ads, email newsletters, and other communication, it’s difficult to..

If you run an online business, you know shopping cart abandonment is one of the key problems online retailers face. Customers find something that they’re interested in purchasing, add it to their cart, and then bounce. As an Online Retailer, you spend an enormous amount of money acquiring a unique visitor, but most estimates show you will lose 75% of them without a purchase. Even the highest..

Once upon a time, most business and customer service matters were handled over a phone call. Telephones, specifically home phones, were so ingrained into the American family that it was considered rude not to answer the phone. When the phone rang, it was a race to see who could answer and who was on the other line. If it was a company calling, it was a real person offering a real customer service..