As a growing e-commerce business, one of the more considerable challenges that often come up is cart abandonment. Customers come to your site, spend some time adding items to their cart...and then never come back. Sound familiar?
There is no denying the power of companies like Amazon when it comes to awareness and exposure for direct-to-consumer retailers. E-commerce juggernauts like Amazon have perfected the art of meeting consumer demand, and it’s a solid revenue channel for many retail brands - big and small.